Course curriculum

  • 1

    Course 1 Study Guide

    • Welcome to the MFA How to Buy TV e-Learning Program
    • Welcome to the MFA How to Buy TV e-Learning Program
    • Study Guide | Pre-Buy Preparation
  • 2

    Module 1

    • Training I Approval to Book - the MBA, Buying Brief and the Media Plan
    • Quiz I Approval to Book - the MBA, Buying Brief and the Media Plan
  • 3

    Module 2

    • Training I Share Agreements
    • Quiz I Share Agreements
  • 4

    Module 3

    • Training I Client Specific Variables, Dayparts and Multi-Channels
    • Quiz I Client Specific Variables, Dayparts and Multi-Channels
  • 5

    Module 4

    • Training I Auditing and Third Party Benchmarking
    • Quiz I Auditing and Third Party Benchmarking
  • 6

    Module 5

    • Training I Dynamic/Automated Trading - is this right for your Client?
    • Quiz I Dynamic/Automated Trading - is this right for your Client?
  • 7

    Module 6

    • Training I Considerations, Programming Restrictions, Clear Ads and Industry Codes that will impact the Buy
    • Quiz I Considerations, Programming Restrictions, Clear Ads and Industry Codes that will impact the Buy
  • 8

    Module 7

    • Training I Audience Analysis with eTAM
    • Quiz I Audience Analysis with eTAM