Welcome to the MFA e-Learning Platform

The MFA e-Learning Platform houses the 3 MFA e-Learning Programs:  

  1. MFA Digital Foundations Program - covering 8 courses, over 13 weeks.
  2. MFA Television Foundations Program - covering 6 courses, over 10 weeks.
  3. SBS Inclusion Program - covering 7 DE&I courses,a learn at your own pace program.


Who is the Media Federation of Australia (MFA)?

The MFA, established in 1997, is the peak body representing media communication agencies to government, industry, media owners and the general public.  The MFA membership represents over 90% of all media agency placed media billings in Australia.

We are an Alliance of Australian media agencies who represent the COMMON INTERESTS of our industry.

Our Purpose - We exist to champion a dynamic and valued media industry.

Our Vision - To be a FORCE that makes the media industry better at what we do for clients:

  • Mastery in media agencies
  • Advancement of our people
  • Improvement of the tools we use
  • Growth of clients businesses


MFA Digital Foundations

Covering 8 courses, 13 weeks.

The MFA Digital Foundations Certification program is an industry recognised digital training program that sets a standardised benchmark for basic digital media proficiency. The program includes 8 courses: Display, Video, Social, SEM, SEO, Content Marketing, Programmatic, Measurement that Matters.
Register for Digital Foundations

MFA Television Foundations

Covering 6 courses, over 10 weeks.

The MFA Television Foundations Certification program is an industry recognised television training program that sets a standardised benchmark for basic television media proficiency. The program includes 6 courses: Tv Landscape, Planning, Buying/Trading, Factors Affecting Cost, Evaluation/Measurement/Reporting, BVOD.
Register for Television Foundations

SBS Inclusion Program

Covering 7 courses, a learn at your own pace program.
Access restricted to MFA member employees only.

SBS Inclusion is Australia's leading online DE&I training program, developed by SBS to help companies embrace diversity and promote safe and happy workplaces. The program includes 7 courses covering different diversity areas: Core Inclusion, Aboriginal and Torres Strait Islander, LGBTIQ+, Disability, Gender, Age and Culture.
Register for SBS Inclusion