Welcome to the MFA e-Learning Platform

The MFA e-Learning platform houses the 4 MFA e-Learning programs:

MFA Digital Foundations Program - covering 8 courses, over 13 weeks.
MFA Television Foundations Program - covering 6 courses, over 9 weeks.
MFA How to Buy TV Program - covering 6 courses, over 9 weeks.
SBS Inclusion Program - covering 8 DE&I courses, a learn at your own pace program.

Who is the Media Federation of Australia (MFA)?

The MFA, established in 1997, is the peak body representing media communication agencies to government, industry, media owners and the general public. The MFA membership represents over 90% of all media agency placed media billings in Australia.

We are an Alliance of Australian media agencies who represent the COMMON INTERESTS of our industry.

Our Purpose - We exist to champion a dynamic and valued media industry.

Our Vision - To be a FORCE that makes the media industry better at what we do for clients:

Mastery in media agencies
Advancement of our people
Improvement of the tools we use
Growth of clients businesses

MFA Digital Foundations

Covering 8 courses, over 13 weeks.

The MFA Digital Foundations Certification program is an industry recognised digital training program that sets a standardised benchmark for basic digital media proficiency. The program includes 8 courses across two certificates: CERTIFICATE I: Display, Video, Social and SEM. CERTIFICATE II: SEO, Content Marketing, Programmatic and Measurement that Matters.

MFA Television Foundations

Covering 6 courses, over 9 weeks.

The MFA Television Foundations Certification program is an industry recognised television training program that sets a standardised benchmark for basic television media proficiency. The program includes 6 courses: TV Landscape, Planning, Buying, Factors Influencing Cost, Evaluation/Measurement/Reporting, BVOD.

MFA How to Buy TV

Covering 6 courses, over 9 weeks.

The MFA How to Buy TV Certification program is an industry recognised television training program that sets a standardised benchmark to successfully prepare, create, execute, manage performance delivery, and report outcomes of a TV buy. The program includes 6 courses: Pre-Buy Preparation, Buying Best Practice, Buying Method 1: Optimisation, Buying Method 2: Briefing Networks, Ongoing Management & Post Analysis, Understanding BVOD Buying.

SBS Inclusion Program

Covering 7 courses, a learn at your own pace program.
Access restricted to MFA member employees only.

SBS Inclusion is Australia's leading online DE&I training program, developed by SBS to help companies embrace diversity and promote safe and happy workplaces. The program includes 8 courses covering different diversity areas: Core Inclusion, Aboriginal and Torres Strait Islander, LGBTIQ+, Disability, Gender, Age and Culture.

VOZ as a Currency Course

Covering 5 modules.
Learn at your own pace.
Available Tuesday 8 October 2024 to Friday 28 February 2025 ONLY.

VOZ as a Currency, covering: What is VOZ, the methodology, access and convergence of media planning and buying. Developed by MFA member Investment Leads in collaboration with OzTAM. The course covers the essentials that everyone involved in the planning / buying / selling / reporting / auditing, of TV and/or BVOD campaigns needs to know to be successful in their role.